Fairytale Fashion: Schumacher AW13 Press Day


Maison Mouse editor Kiki reports from German luxury brand Schumacher’s London AW13 Press Day.

Yesterday I was lucky enough to attend the Schumacher AW13 press day. Stepping off of a busy London street into the opulent lobby of Browns Hotel in Mayfair, I was transported into another world, a feeling only heightened when I saw the romantic Autumn/Winter  collection.


Themed around the concept “Every Rose Has Its Thorn” the collection was pure romance (with not an ‘80s power chord in sight, despite the title). The clothes embraced the idea that the beauty of the rose stems from its inherent contradiction: lovely, fragile but ever so slightly dangerous. (Now that I think about it, it’s no wonder the rose is a symbol that features so heavily in Beauty and the Beast: Belle lives up to her name but she can be more than a little prickly.)


Throughout the collection roses could be found embroidered with sequins, sketched onto delicate t-shirts and wrought into beautiful brooches (above), glittering with crystals but accurately depicted with jagged edges. Rose tattoo prints could also be found on blouses and dress coats, injecting a hint of sub-culture onto otherwise very ladylike garments.


A bouquet of blush-pink roses sprouted out of a jewellery box (above), drawing attention to the wonderful packaging. I always say I’m a sucker for packaging, and I couldn’t help but fall for Schumacher’s discreetly sumptuous bags and boxes, in hues of cream and pewter finished with satin ribbons and bows.


Moving  from flora to fauna, the collection also included monochrome unicorn prints. Capturing the mythical mammals mid-movement, t-shirts and sweaters were emblazoned with unicorns alone or (one of my favourite images, below) galloping around a carousel.


I also loved this expertly-cut shirt (below) with a fabulous contrast collar featured a photographic jewel print, which from far away looked like plain monochrome but, upon closer inspection, had just the right amount of Cinderella twinkles to catch the eye and still look chic under a blazer.


With its promise of romance and fantasy, thanks to Schumacher’s collection, I’m actually looking forward to winter for the first time this year (although it would still be nice to experience some summer first…!)

Press Day

And of course, I wore the fabulous Minnie Mouse t-shirt that introduced me to Schumacher in the first place! I paired it with a champagne-coloured skirt from Topshop (which matched Minnie’s Schumacher boxes in the print) and Kurt Geiger boots. I think Minnie would have approved.

Check out more items from the Schumacher Meets Minnie Mouse collection here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s